During the NFL Super Bowl XLIX broadcast, two Toyota ads will be aired. The first ad, titled “How Great I Am,” will feature Team Toyota athlete, Paralympic medalist and Dancing with the Stars finalist, Amy Purdy, along with the iconic voice of Muhammad Ali. The second ad will be centered around bold fathers. This is all part of the “One Bold Choice Leads to Another” campaign for the new 2015 Toyota Camry.

According to Jack Hollis, group vice president of marketing for Toyota Motor Sales, USA, Inc., “We’re very proud of the message our commercial sends about not only making bold choices, but about living a bold life, and Amy Purdy represents that in everything she does. Amy inspires us, and to have her make her Super Bowl commercial debut with Toyota is something we’re thrilled about.”

The first ad will show Purdy living her bold lifestyle, which includes running, snowboarding, ballroom dancing and more, set to Ali’s famous “How Great I Am” speech. This speech highlights the type of bold thinking that drives people to make choices every day.

The second ad will continue the conversation about bold dads. Previously, Toyota released a video starring current and former professional football players and their children. This ad will be a longer video that includes everyday dads. Toyota is also inviting Twitter users to engage in the game day conversation by composing tweets with up to four photos of their dads using the hashtag #OneBoldChoice.

Tweet along during the game using the hashtag #OneBoldChoice and check out our 2015 Toyota Camry inventory.


The truck industry is coming off one of the most successful years for pickups in recent history. The improving economy and low gas prices have led to a surge in truck sales around the United States. Toyota has continually done well in the midsize-truck category, but with an increase in competition, they recently upgraded the Tacoma, a model first introduced in 1995.

At the North American International Auto Show, William D. Fay, Toyota’s top American executive, said that he hoped the Toyota Tacoma would “set the benchmark” for midsize pickups.

Toyota has plans to add a third shift to its Tacoma plant in Mexico to increase production of the new model; however, Fay said that when it comes to overall pickup sales, Toyota will most likely remain in more of a niche compared to American trucks. He said, “We’re not going to chase the Silverado or F-150 anytime soon, but I think the combination of the two trucks provides us a very competitive entry into nearly 300,000 customers.”

We offer a wide selection of pickups, so check our inventory, including the Toyota Tacoma.


The 2016 Toyota Tacoma was introduced at the 2015 Detroit Auto Show. This mid-size pickup has been refit with a smooth-revving 3.5-liter V6, most likely with around 270 hp.

Toyota has also delivered an updated aesthetic that features a prominent grille and muscular fender arches. The new wheel design on the pickup also adds some visual impact. Inside, the pickup features wireless device charging, keyless engine starting, dual-zone climate control and a moonroof. All Tacoma models will also come with a GoPro mount near the rearview mirrors.

The 2016 Toyota Tacoma will be offered in five ways: SR, mid-grade SR5, TRD Sport, TRD Off-rad and Limited. The TRD models will emphasize ruggedness, and the TRD Off-road models will have unique wheels, a different hood and will be more capable off-road.

Toyota should provide more details on the 2016 Toyota Tacoma in the coming months. Meanwhile, check out our current Toyota inventory.

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It’s the New Year at Clint Bowyer Autoplex in Emporia! The 2015’s are here! Like the 2015 Jeep Wrangler Unlimited, rule the trails and open the road in comfort and safety! The 2015 Dodge Ram continues the tradition, comfort, utility, and the power of a Hemi—there is no compromise! Come see the all new 2015’s and check out our inventory at It’s the new year at Clint Bowyer Autoplex 2815 West Highway 50 in Emporia!



Toyota Motor Corporation is the auto industry’s biggest advocate for hydrogen-fueled vehicles and have decided to not enforce over 5,600 patents on hydrogen fuel-cell technology through 2020. This allows rival automakers to use their research royalty-free.

This move will allow other automakers to bring out their own zero-emission, hydrogen-fueled vehicles. Toyota is hoping that by sharing this technology, industry interest in fuel cells will be broadened, and hydrogen will become a more viable alternative to gasoline.

According to Autoweek, “There are only about a dozen public hydrogen fueling stations in the U.S., but if companies license Toyota’s patents to put fuel cells into cars, trucks and buses— and supplement Toyota’s investments in hydrogen infrastructure… development of fueling stations could follow more quickly.”

The patents that Toyota has made available include 1,970 related to fuel cell “stack”, 3,350 related to the software used to control the system, 290 related to hydrogen storage tanks and 70 for hydrogen production and supply. Toyota’s patents for vehicles will be available for royalty-free license until 2020, while the patents for hydrogen production and supply will be free to use indefinitely.

While Toyota prepares to sell the Mirai— a sleek, hydrogen-fueled sedan— this fall, check out our current Toyota inventory in the meantime.